S C H E D U L E

Click HERE for link to Session Descriptions!

Monday | August 18, 2025

8:30 a.m. | Load buses

8:45 a.m. | Buses depart hotel

9:00 a.m. | Arrival at Joyer Adventure Farm at Waldoch Farm

9:30 a.m. | General Session – Welcome/History/Overview/Ideas Implemented (from past ALRs and Beyond)

11:00 a.m. | Break

11:15 a.m. | Sessions

Flower Production
Food & Concessions

12:15 | Lunch

1:15 p.m. | Wagon Ride Farm Tour

2:45 p.m. | General Session - Events, Festivals & Field Trips

3:45 p.m. | Break

4:00 p.m. | Sessions

Vegetable, Fruit & Sunflower Production
HR, Labor, & Staffing

5:15 p.m. | General Session - Day One Q&A

6:00 p.m. | Dinner

8:00 p.m. | Depart for Hotel

Tuesday | August 19, 2025

7:00 a.m. | Sunrise picking for those driving themselves - Picking Cucumbers with Mary - Please secure your own transportation to the farm, as NAFDMA won’t arrive until 9:00am

8:30 a.m. | Load buses

8:45 a.m. | Buses depart hotel

9:00 a.m. | Arrival at Joyer Adventure Farm at Waldoch Farm

9:30 a.m. | General Session - Benchmarking

10:30 a.m. | Break

10:45 a.m. | Sessions

Garden Center Retail Philosophy
Marketing

12:00 p.m. | Lunch & Self-Tour

1:30 p.m. | Sessions

Garden Center - Creating Containers for Retail and Display
Educational Barnyard

2:45 p.m. | Break

3:00 p.m. | Sessions

Jeff Joyer's Ideas - Wetland Project - Real Estate
Land Drone Demo

4:00 p.m. | Break

4:15 p.m. | General Session - No Question Left Unanswered!

5:00 p.m. | Dinner

6:30 p.m. | Depart for Hotel

Wednesday | August 20, 2025 Add-on Bonus Day

7:30 a.m. | Load buses

7:45 a.m. | Buses depart hotel

8:30 a.m. | Arrival at Pinehaven Farm

9:00 a.m. | General Session Welcome, History, Staff intros, Farm Layout, HR, Staffing, Labor, Scheduling, Finance Strategies, Marketing

10:45 a.m. | Back of House Haunt Tour and Photo Op Design and Creation Experience - Building & Construction, Photo ops on the Farm, Costumes/Make-Up, Guest Experience

12:00 p.m. | Lunch & Self Tour

1:30 p.m. | General Session - Ticketing & Sales, Food & Beverage, Beer Garden, Retail, Field Trips, Corporate Events

3:15 p.m. | Pumpkin & Flower Field Experience

4:30 p.m. | General Session - No question left unanswered!