S C H E D U L E

Monday | August 18, 2025

8:30 a.m. | Load buses

8:45 a.m. | Buses depart hotel

9:00 a.m. | Arrival at Joyer Adventure Farm at Waldoch Farm

9:30 a.m. | General Session – Welcome/History/Overview

11:00 a.m. | Break

11:15 a.m. | Breakout Sessions with three choices: Flower Production, Food & Concessions, and Marketing (will be repeated on Day 2)

12:15 | Lunch

1:15 p.m. | Wagon Ride Farm Tour

2:30 p.m. | General Session - Events, Festivals & Field Trips

3:30 p.m. | Break

3:45 p.m. | Breakout Sessions with three choices: Vegetable Production, Ideas Implemented (from past ALRs and Beyond,) HR, Labor, & Staffing

5:00 p.m. | Q&A

5:30 p.m. | Dinner

8:00 p.m. | Load buses

Tuesday | August 19, 2025

7:00 a.m. | Sunrise picking - Picking Cucumbers with Mary - Please secure your own transportation to the farm, as NAFDMA won’t arrive until 9:00am

8:30 a.m. | Load buses

8:45 a.m. | Buses depart hotel

9:00 a.m. | Arrival at Joyer Adventure Farm at Waldoch Farm

9:30 a.m. | General Session - Benchmarking

10:30 a.m. | Break

10:45 a.m. | Breakout Sessions with three choices: Garden Center Retail Philosophy (will repeat later today,) Marketing (repeated from Day 1,) Educational Barnyard

12:00 p.m. | Lunch

1:30 p.m. | Breakout Sessions with three choices: Benchmarking Round Table, 1st year Apple Orchard (planted in spring 2024) – Lessons Learned, Garden Center - Creating Containers for Retail and Display

2:45 p.m. | Break

3:00 p.m. | Breakout Sessions with three choices: Garden Center Retail Philosophy (repeated from earlier today,) Drone Demo, Jeff Joyer’s Ideas – Wetland Project – Real Estate or Land

4:00 p.m. | Break

4:00 p.m. | NO question left unanswered!

5:00 p.m. | Dinner

6:30 p.m. | Load buses

Wednesday | August 20, 2025 Add-on Bonus Day

8:30 a.m. | Load buses

8:45 a.m. | Buses depart hotel

8:30 a.m. | Arrival at Pinehaven Farm

9:00 a.m. | General Session - meet the family and team behind Pinehaven Farm and Mid Minnesota Entertainment while exploring our rich history in agritourism, which began nearly 75 years ago. You'll gain insight into the unique layout of our farm before embarking on a guided tour. Additionally, we will discuss our financial strategies, marketing practices—including how we gather and create content—and our human resources approach, covering staffing, labor management, and scheduling for nearly 600 employees.

10:45 a.m. | Back of House Haunt Tour and Photo Op Design and Creation Experience

12:00 p.m. | Lunch

1:30 p.m. | General Session - explore the various revenue streams at our farm, including strategies for ticketing and admissions, food and beverage operations, and retail sales. We will also cover beer garden sales, vendor partnerships for both daytime and nighttime attractions, as well as field trip operations and corporate event packages. Join us to gain insights into our diverse operational strategies and sales techniques.

3:15 p.m. | Pumpkin & Flower Field Experience

4:30 p.m. | NO question left unanswered!

5:00 p.m. | Dinner

6:30 p.m. | Load buses