Maize Valley 7.jpg

Wednesday

July 21st, 2021

Maize Valley ALR

Wednesday 7/21

6:00 am - 8:15 am – Hotel Breakfast

7:30 am - 8:15 am - Registration, Hotel Lobby

8:15 am – Leave Hotel

8:30 am - 8:45 am – Arrival

 

9:00 am -10:00 am – General Session

  • Welcome, History & Business Overview

  • Key Staff Intros

 

10:15 am - 11:45 am – Breakout #1

Growing to a Year Round Business & Building a Loyal Customer Base 

  • Ideas On A Budget

  • Customer Clubs (Locker, Mug, Family Dinners)

  • Extending the season

  • Labor & Costs of staying open

 

Marketing & Branding 

  • Defining & Promoting Who You Are

  • Telling Your Story

  • Social Media and other Marketing Avenues

 

Adding Booze to the Business 

  • Pros & Cons

  • Best Practices

  • Mixing family fun and alcohol

 

Adding a Winery/Brewery

  • Maize Valley History (Why and How, Pros/Cons)

  • Costs

  • Distribution

  • Winery/Brewery Tour

 

12:00 pm - 1:00 pm – Lunch

1:15 pm - 2:45 pm – Breakout #2

Food and Retail 

  • Retail/Kitchen/Pantry Tour

  • Retail Decisions and Vendors

  • Food efficiencies and ordering method vs. full service

 

Labor & HR 

  • Hiring/Firing Processes

  • Year Round vs. Seasonal

  • Scheduling Platform

  • Hierarchy System and Responsibilities

  • Managers Best Practices

  • Cash Handling

  • Best Practices

  • Theft Prevention

  • POS Systems

 

Adding a Winery/Brewery 

  • Maize Valley History (Why and How, Pros/Cons)

  • Costs

  • Distribution

  • Winery/Brewery Tour

 

3:00 pm - 4:00 pm – General SessionFamily Dynamics

 

4:00 pm - 5:30 pm – Tractor Ride

Farm, Crops and Agritainment Overview

 

5:30 pm - 8:00 pm – Happy Hour/Dinner

 

Thursday

July 22nd, 2021

Maize Valley ALR

Thursday 7/22

6:00 am - 8:15 am – Hotel Breakfast

8:15 am – Leave Hotel

8:30 am - 8:45 am Arrival

 

9:00 am - 10:00 am - Pavilion

General Session - Competitive Advantage

  • Establishing vital relationships with community

  • What sets us apart from similar businesses in our area

 

10:15 am - 11:45 am – Breakout Session #1

Fall Agritainment Get the lowdown on how we manage, price and market:

  • Fall Activities

  • Corporate Outings

  • Birthday Parties/Campfires

  • Fall Events:

    • Dogz Pawz for a Cause

    • Hot Air Balloon Lift Off

    • Oktoberfest

    • Super Heroes Weekend

    • Heart and Home Marketplace

    • Megasaurus

    • Sunset Sip in the Maze

 

Sunflowers & Lavender 

  • Production

  • Selling

  • Events

 

11:45 am - 12:45 pm  - Lunch

 

12:45 pm - 2:00 pm – General Session 

Event Management

  • Overview of Events – Ideas to Implementation

  • Planning & Software

  • Pricing – Ticketed or Free

  • Labor

  • Contracts

 

2:15 pm - 3:00 pm – No Question Left Unanswered 

3:00 pm - Conclude

  • May depart for airport or drive home

  • May stay at Maize Valley to participate in Cruise-In that night (5-8pm) - Dinner at your own expense

This ALR will be limited to only 100 attendees.  We will maintain a waitlist, if capacity for the event is reached.  Refunds will be provided for all Covid19 concerns including transmission, quarantine requirements, or final health and safety protocol.  Please stay home if you may be infected with Covid19. Contact staff for a full refund.

Web: www.nafdma.com

Phone: 855.623.3621

Email:  Lisa@nafdma.com
@2021 by NAFDMA

NAFDMA was founded in 1986 and is a membership-based non-profit trade association dedicated to advancing the farm direct marketing and agritourism industry.

 

We are entrepreneurial farm families who invite customers to visit our farms and experience the food and the fun we create in our effort to sustain our land and livelihood.

SUBSCRIBE