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Wednesday

July 21st, 2021

Maize Valley ALR

Wednesday 7/21

6:00 am - 8:15 am – Hotel Breakfast

7:30 am - 8:15 am - Registration, Hotel Lobby

8:15 am – Leave Hotel

8:30 am - 8:45 am – Arrival

 

9:00 am -10:00 am – General Session

  • Welcome, History & Business Overview

  • Key Staff Intros

 

10:15 am - 11:45 am – Breakout #1

Growing to a Year Round Business & Building a Loyal Customer Base 

  • Ideas On A Budget

  • Customer Clubs (Locker, Mug, Family Dinners)

  • Extending the season

  • Labor & Costs of staying open

 

Marketing & Branding 

  • Defining & Promoting Who You Are

  • Telling Your Story

  • Social Media and other Marketing Avenues

 

Adding Booze to the Business 

  • Pros & Cons

  • Best Practices

  • Mixing family fun and alcohol

 

Adding a Winery/Brewery

  • Maize Valley History (Why and How, Pros/Cons)

  • Costs

  • Distribution

  • Winery/Brewery Tour

 

12:00 pm - 1:00 pm – Lunch

1:15 pm - 2:45 pm – Breakout #2

Food and Retail 

  • Retail/Kitchen/Pantry Tour

  • Retail Decisions and Vendors

  • Food efficiencies and ordering method vs. full service

 

Labor & HR 

  • Hiring/Firing Processes

  • Year Round vs. Seasonal

  • Scheduling Platform

  • Hierarchy System and Responsibilities

  • Managers Best Practices

  • Cash Handling

  • Best Practices

  • Theft Prevention

  • POS Systems

 

Adding a Winery/Brewery 

  • Maize Valley History (Why and How, Pros/Cons)

  • Costs

  • Distribution

  • Winery/Brewery Tour

 

3:00 pm - 4:00 pm – General SessionFamily Dynamics

 

4:00 pm - 5:30 pm – Tractor Ride

Farm, Crops and Agritainment Overview

 

5:30 pm - 8:00 pm – Happy Hour/Dinner

 

Thursday

July 22nd, 2021

Maize Valley ALR

Thursday 7/22

6:00 am - 8:15 am – Hotel Breakfast

8:15 am – Leave Hotel

8:30 am - 8:45 am Arrival

 

9:00 am - 10:00 am - Pavilion

General Session - Competitive Advantage

  • Establishing vital relationships with community

  • What sets us apart from similar businesses in our area

 

10:15 am - 11:45 am – Breakout Session #1

Fall Agritainment Get the lowdown on how we manage, price and market:

  • Fall Activities

  • Corporate Outings

  • Birthday Parties/Campfires

  • Fall Events:

    • Dogz Pawz for a Cause

    • Hot Air Balloon Lift Off

    • Oktoberfest

    • Super Heroes Weekend

    • Heart and Home Marketplace

    • Megasaurus

    • Sunset Sip in the Maze

 

Sunflowers & Lavender 

  • Production

  • Selling

  • Events

 

11:45 am - 12:45 pm  - Lunch

 

12:45 pm - 2:00 pm – General Session 

Event Management

  • Overview of Events – Ideas to Implementation

  • Planning & Software

  • Pricing – Ticketed or Free

  • Labor

  • Contracts

 

2:15 pm - 3:00 pm – No Question Left Unanswered 

3:00 pm - Conclude

  • May depart for airport or drive home

  • May stay at Maize Valley to participate in Cruise-In that night (5-8pm) - Dinner at your own expense

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